Inside Music MediaJerry Del Colliano

Don’t tell The New York Times.

They ran an article in Wednesday’s paper about celebrity web channels patterned after Glenn Beck’s TheBlazeTV Network.

The only problem is, Beck’s media empire is falling apart.

The Times says a Santa Monica startup called Whalerock is following “the cut-out-the-middleman model pioneered by Glenn Beck”. Their quote.

Whalerock is reportedly going to do similar deals for the likes of Howard Stern, the rap star Tyler, the Creator and the Kardashian sisters. After all, what’s a self-respecting celebrity channel without the Kardashians, right?

These channels are reportedly coming in the next few months on the web and mobile app with a mixture of paid and free programming.

Just two problems.

Whalerock IS the middleman – so much for that.

And according to sources close to the situation speaking on the condition of anonymity, Beck’s original media empire is in shambles.

But you have an IMM subscription, so here’s the rest of the shocking story that nobody knows.

For the past 8 months or so Beck’s TV empire is reportedly collapsing from its own weight.

Access this story now …

“Listen Longer Strategies” is one of the 12 topics to be covered at my Media Solutions Conference in Philadelphia March 18^th.

JUST RELEASED … the full conference curriculum. Would you please take a moment to look at this colorful program? There’s helpful info and links even if you cannot attend.

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