Inside Music MediaJerry Del Colliano

Radio’s core audience is down to aging baby boomers.

Not good enough to compete in the digital era for money demos that advertisers covet.

For stations interested in appealing to younger demos, this demographic is actually telling you what they want:

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. The one quality that younger audiences crave that no radio station currently possesses.  Be first.
2. How to change the way your station talks to younger audiences.
3. The perfect solution to endless commercial clusters that actually cooperates with their attention deficit.
4. The hottest new trend among young people who enjoy music and who is doing it right.
5. How to compete with younger audiences increasingly using YouTube as music radio.
6. The way to break out of that old radio sound that turns off younger demos.

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I’m speaking on “Radio In the Digital Age” at The Talkers Conference in New York June 20^th – register here.   Hope to see you there.

ADEN KNAR UPDATE

One of our own, Mike Knarr who ran Colorado Springs for Citadel and Cumulus is down to his last option to save his 11-year old son, Aden, whose leukemia has relapsed.  There are no bone marrow matches in his immediate family and Sean Hannity took this to his radio audience – no matches there.  Last hope is to create a Savior Child that matches Aden using in vitro fertilization that is tested for genetic compatibility - human leukocyte antigen (HLA) typing to him.  A surrogate would be needed and is very expensive and not covered by insurance.  Sean Hannity has donated $10,000.  I have donated $1,000.  Many of you already have taken the previous bone marrow test and we thank you.  Radio people come together and make all things possible.  Whatever you can spare - $5, $10, $100 – will help.  Here’s how to help save Aden’s life – GoFundMe.