Inside Music MediaJerry Del Colliano

Entercom is the first major company to actually try to reduce burdensome commercial stop sets – and for that they should be congratulated.

But will it actually work?

Read on before deciding to make changes before the 2-minute promise comes to your market – which it will.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. What is better than reducing your two long stop sets to 2 minutes, three times an hour.  Yes, better.
2. How to get advertisers to pay more for less instead of allowing them to bid down your spot rate by adding digital – this works, jump on it.
3. The one mistake not to make under any circumstances when you decide to cut your commercial loads – and you’ll have to or else you don’t have a chance competing with pure plays.
4. What type of advertising Millennials will actually listen to and even crave.
5. The thing that is even more important than cutting commercial loads – you must do both to remain viable but don’t overlook this.

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