Read the full article now
- Why radio groups are training their sellers to sell digital even when advertisers only want spot – believe it or not, there’s an explanation for this.
- A startling story of a happy radio advertiser who was spurned by a top radio group that would only talk about selling digital.
- “It’s almost impossible to talk about radio advertising” – an actual case study that is representative of radio’s own move away from radio.
- How the 3 biggest groups handle the radio/digital issue.
