Cumulus CEO Lew Dickey is said to be paying a major program supplier hundreds of thousands of dollars for content in order to effectively kill off one more talk radio station.
At the same time he is refusing to pay Rush Limbaugh’s licensing fees to win a long-term renewal.
Why would Cumulus pay big money to cut costs – now we know.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- Two weeks ago Cumulus blew up one of their talk stations – this is how they are likely to blow up others.
- The cheap replacement for news/talk at Cumulus is not a sports station – it’s twice as shocking.
- The real reason Cumulus is still negotiating with Clear Channel for Rush Limbaugh when they are headed in an entirely different direction.
- What Cumulus has secretly started to already do to some of its talk stations ahead of this bold move.
- And the answer to that nagging question! What could save so much that they would actually pay large sums of money for it?
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