Read the full article now
- Three weaknesses to exploit against iHeart, Cumulus and soon, Audacy.
- Something is developing with the available radio audience – this pins it down.
- Nielsen ratings doesn’t just underreport young listeners – how they force radio to make avoidable programming mistakes because of it.
- Is repetition still important to grow radio ratings in a digital world of endless discovery?
- The new low range demographic for today’s radio listener.
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible