Competing Against Bankrupt Operators

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  • Three weaknesses to exploit against iHeart, Cumulus and soon, Audacy.
  • Something is developing with the available radio audience – this pins it down.
  • Nielsen ratings doesn’t just underreport young listeners – how they force radio to make avoidable programming mistakes because of it.
  • Is repetition still important to grow radio ratings in a digital world of endless discovery?
  • The new low range demographic for today’s radio listener.

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