Cannibalizing Content, Nash FM, CC Cutbacks, Limbaugh

  • Why traditional media needs to disrupt the way it competes with digital.
  • Employ new strategies that actually will work with existing older audiences and – for the first time – emerging audiences under 35 years old.   
  • What are the newest and least used options for traditional media that would work better and faster than trying to fight digital competitors.

Also, this morning:

The Next Nash FM Type Format

  • Which format is next for the branded Nash FM treatment
  • Why Cumulus is taking on top-rated CBS country in Detroit with a country format that has flamed out in major markets.
  • How many existing Cumulus formats will be replaced by branded national services like Nash.

Clear Channel’s Next Layoff Target

  • What percentage of the current workforce is being fired under the radar since the last batch of layoffs in July.
  • Why some of the biggest personnel cuts ever are ahead for Clear Channel with this job being most at risk.
  • Which new initiative due to hit in 2014 will open the door for other employees once considered safe to lose their jobs.

Who Will Be WABC’s Replacement for Rush Limbaugh?

  • Shocking rumors of Limbaugh’s replacement – not ready for prime time or off the wall.
  • Why Cumulus is going down to the wire to name Limbaugh’s replacement
  • Why the Limbaugh replacement announcement will predict the future of talk radio 

Access these stories now – two different choices here.

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