Armageddon Arrives – Dollar a Holler On Annual Contracts

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  • The two major radio groups that are sinking to new lows.
  • Go inside their pitch:  “a dollar a holler” but for an entire year!
  • Three ways other radio owners are shooting themselves in the foot – yes, don’t imitate them.
  • Listener revolt:  Not only is their price rock bottom but the ad deal stinks up any radio format. 
  • Exposed:  two markets where the unthinkable happened in detail.

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