Inside Music MediaJerry Del Colliano

Here are four startling things (below) I’ll bet you don’t know about the Voltair / Nielsen smackdown.

Yes, Voltair makes digital encoding stronger so more PPM listening is credited to stations that install their device.

Now, this – an extra benefit that will blow away competitors without one.

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1. The “other” competitive advantage that is almost as sweet as putting out a stronger coded signal for People Meters.
2. Will Nielsen ban the Voltair code-enhancing unit from station use – yes or no?
3. What a Voltair unit does besides boosting station encoding for better ratings – this has already started a pissing match between stations as you’re about to see.
4. The major radio group that has just started hedging its bet on adding Voltair to get better time spent listening.
5. What Nielsen is doing in the middle of this controversy over its encoding technology that directly affects diary markets.

The answers start here.

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