INSIDE …
- What happens to stations that already own Voltair boxes.
- When Voltair will be banned from U.S. stations – Nielsen has a date in mind.
- Nielsen’s behind the scenes strategy to repeal and replace Voltair revealed.
- What’s fishy about the Nielsen test of their answer to Voltair getting underway in two markets soon – details.
- How Nielsen plans to discredit Voltair beyond disagreeing that the device reports more encoded listening. Be warned in advance.
- The reason why Nielsen didn’t outright ban Voltair sooner.
- The test done by a prestigious research company that showed this program not getting credit for 90% of its listening when comparing Voltair with PPM – this could be any station.
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