Inside Music MediaJerry Del Colliano

1. What actually works better – the 2-minute commercial guarantee or an 8-minute stop set? Are you sure?
2. The optimum number of commercial minutes if you’re trying to attract Millennials in the money demo.
3. The verdict is in on Dan Mason’s strategy to go commercial-free weekends, heavy up during the week on new formats.
4. Two promises to never make on-air about commercial loads – are you inadvertently driving them away with these positioners?
5. How many commercials listeners are willing to tolerate each hour – the sweet spot revealed.
6. Try this one thing that costs nothing but will increase ad results (and renewals) by almost 100%.

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