- The cost of ratings is forcing stations to find alternatives as they see their spot revenue decline.
- The obvious alternative is paying for another less expensive ratings service but it isn’t the only answer.
- Local and regional sellers particularly are having success through their own creativity and I’ve gathered a few of the proven methods for you this morning.
- Actually, even if you can afford to pay Nielsen, you’ll want to check out these tactics that could be used against you by a savvy competitor.
Subscribers get INSTANT ACCESS here.
Recent Posts
- iHeart’s Radical Makeover
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection