iHeart Cooked the Essential AM/FM Car Study

  • iHeart published a misleading new nationwide study showing overwhelming consumer support (96%) for keeping AM/FM radio built into vehicles.
  • Released-timed just as Congress takes up a bill to mandate radio in the dashboard.
  • And, how it could backfire and hurt the industry’s attempt to mandate AM/FM in autos.
  • Risks creating credibility issues with lawmakers who oppose the legislation if they find out about it (which as of this morning, they just did).
  • How they “cooked” the report.

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