Since its invention, radio has been an audio-only experience, but that’s changing fast as broadcasters are racing to be seen (and heard) in the very auto dashboard that gave dominance in consumers’ minds for decades.
- As podcasting increasingly goes visual and car dashboards evolve into full-blown digital screens traditional radio is being forced into a new era: visual radio.
- They are prioritizing live studio feeds to synchronized visuals that show up on in-dash displays. And with automakers, tech vendors, and ad buyers all leaning in, the shift from sound to sight may be radio’s most important transformation in decades.
- Radio stations are embracing video formats (“visual radio”), adding camera feeds, studio graphics, and synchronized visuals to broadcasts.
- Jacobs Media, the soothsayer of in-car entertainment reports that video is rapidly appearing on car dashboards making phone-accessible videos a new standard in modern vehicles.
- In the rush, radio stations and owners may not only be missing the point but doing damage to a trend that could help them out of the doldrums – the evidence is mounting.
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