Townsquare’s “Digital First” Problem

Townsquare Media has spent years selling the idea that it’s not really a radio company but a “digital-first” local marketing and content platform and while the proposition sounds viable, the reality has become more complicated.

  • Townsquare (TSQ) shares have been on a steady decline, trading under $10 for much of 2024–2025 after peaking around $15 in late 2021 -- $7 as of this week.
  • It appears the market is not accepting the chief premise that digital will save the day from declining radio sales -- at least not at the scale Townsquare needs.
  • In spite of consistent messaging about “local digital scale,” investor interest has all but dried up.
  • Institutional ownership in their stock is light, few people are buying or selling it regularly -- a red flag for a public company banking on a growth narrative that is questionable.

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