Things are going so poorly for Cumulus that the radio group reportedly has developed a secret “doomsday plan” that kicks in when all other remedies fail.
Another bankruptcy doesn’t solve their problems: It’s still an option that is coming closer to reality but then the lenders who now own Cumulus take another haircut and their losses become more permanent. But their so-called “doomsday plan” is a Hail Mary that is launched before then with disrupting effects on their employees and stations.
- Changes to programming and sales.
- Extreme repercussions greater than even their worst layoffs and furloughs.
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