Sales and programming have always been a tough balance in radio.
Where sales dominate, the product tends to be compromised and where programmers have unfettered control, the station can become difficult to unlock maximum ad revenue.
It’s a sensitive balance. One Entercom sports station (they have sports radio in 29 of the top 30 markets) actually went there – put it in writing in a recent staff memo with some colorful language that interferes with programming and putting the station at a competitive disadvantage. We have the memo.
Recent Posts
- The Company Cleaning iHeart’s Clock
- The End of Consolidation
- The Return of Payola
- iHeart Scraping Competitors’ Business
- The Hurry-Up Cumulus Bankruptcy Plan
- Urban One’s Managed Decline
- An Urgent Behind-the-Scenes Cumulus Pivot
- GM Secretly Taking Back In-car Entertainment
- The Podcast Reckoning
- Beasley’s Nepo Problem