The music business is driven by live events. And the radio industry now more than ever needs the concerts, local events like Jingle Ball and Wango Tango to augment the decline in ad revenue that started several years ago at the hands of digital competitors.
Then came the coronavirus that suddenly ended the likes of these events and bigger and important music business scenes like SXSW, Coachella, Bonnaroo plus scores of indoor venues shut down by physical distancing restrictions. No vaccine in site just hope. Everyone agrees that live events must return for the music business and for radio’s moneymaking live events but the question is when? As it turns out a very precise answer may be found in the Spanish Flu pandemic of 1918.
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