Things are tough for the radio industry right now but if you listen to non-subscribers, they are doing more to hurt stations right now than help.
It’s a monopoly of audience estimates some say based on outdated methodology and technology.
What’s worse is that Nielsen is being propped up by consolidated groups – the bankrupt type – who somehow find the millions to renew even as they are firing people.
Now their tactics are becoming public.
How they try to force non-subscribers into paying up and their flexible rate card that objectors say bends only in their direction.
With local radio facing a year or more of battling back to even, financially-troubled owners are beginning to rethink Nielsen.
