Of all the radio groups, Cumulus is the one company that reportedly cannot survive the decline in radio advertising.
They have sold off their iconic major market stations to raise quick cash, sold or are selling real estate and are trying for a second time to unload their towers.
But sources reveal why no one wanted their tower real estate previously.
Ad revenue is plummeting, Westwood One is now reduced to a clearinghouse for cheap remnant ads and podcasting was a red herring all along.
Now it’s down to a few final options.
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