Radio often confuses social media for station promotion. Among the 7 ways to improve social media efforts: Each tweet, post or picture should contain a “gift” – something of value for followers. What could this approach look like? A big issue among Millennials is anxiety – up to 50% of them suffer from it. Inspirational messages based on effectiveness and also from their own peers. Invite them to interact. Read the full story.
Recent Posts
- Radio’s New Vulture Investors
- Slamming the Door on Digital
- Reinventing Radio as a Startup
- iHeart’s Trade Problem
- Radio’s Angry New Lender/Owners
- Nielsen’s Predictive Ratings
- Radio Stations Are Cheap. Should You Buy One?
- What’s Really Going on with iHeart & SiriusXM
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown