We’re halfway through what has become radio’s most difficult year.
The music industry wants a piece of radio.
Big investor groups want their money off the table creating more uncertainty.
Media buyers are demanding 35% or more digital in their buys.
And radio is caving in on rates at the absolute worst time.
Check the broadcasting schools at major universities – few want to go into a business that has little or no growth potential.
There are good companies out there but it’s a buyers market and you’ll have to change the way you engage them.
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