Inside Music MediaJerry Del Colliano

My upcoming sixth annual Media Solutions seminar is March 18^th.

I want to thank all the people who have attended these workshops over the years and especially for those of you who have been so liberal with your praise of this solutions approach to challenges and opportunities.

The next meeting will be a great one if you plan to remain in radio and intend to thrive under difficult circumstances and increased competition.

Much is changing by the month and there are many additional skill sets to acquire to be at your best.

I’ve discovered a great meeting site with all the tools, comfort and amenities we will need including comfortable chairs, a great environment and meals by the former chef of The Four Season’s hotel in Philadelphia.

This conference is especially relevant because it focuses on the two most important issues our industry faces right now:

• How to do great radio when so many mega groups are cheapening the brand.
• Opening digital solutions that finally make real money to add to the revenue stream.

That’s why I have created 7 modules of curriculum for this one-day teaching event:

1. Disrupting radio enough to get media buyers to stop blindly diverting spot dollars to digital content and stemming the erosion of time spent listening.
2. Master digital. Streaming doesn’t make money and resources are limited.       Discover ready-made digital opportunities that are definitely worth pursuing. Choose even one and you’ve had a big return on investment.
3. Becoming more accomplished at social media. It’s not an add-on to radio. It’s a monster opportunity for radio stations to cultivate when done differently.
4. Reimagine radio. Study the formats that younger demos cannot resist, fix the ones that are falling out of favor. Return to your markets with ideas that are most appealing to money demos that are beginning to reduce their radio listening.
5. Video, apps, storytelling – three critical tools that radio content providers can dominate. Learn how podcasting can hurt radio broadcasters more than help them.
6. Attract new and younger listeners. Come away with 5 things you can do immediately that tells your audience you are more like them and hold the same values.
7. Tackle big problems head-on. Things you can do to cope with being an AM station in a digital world, safeguard FM against streaming music services like Pandora and Spotify that are eroding radio audiences.

Then, this year an entire session for your questions, input and advice.

Every year I can’t wait to be with broadcasters who think enough of themselves and their stations to invest a day getting briefed on new solutions that work.

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