Inside Music MediaJerry Del Colliano

One thing I heard loud and clear from my brilliant young USC students while I was sitting out my Inside Radio non-compete was the importance of social networking.

In the music-related media business, we don't seem to understand it and when we do, we don't like it.

What's not to like?

This next generation -- the one the radio and record businesses have alienated -- has given us a gift.

But in radio, few understand the real significance of Twitter, Facebook, MySpace or the many other niche social networks that have cropped up while it was consolidating.

Let me put it plainly.

Consolidated radio is&hellip