Inside Music MediaJerry Del Colliano

The table is set for more massive personnel cuts in radio -- with Clear Channel's big bang possible within days.

By now, most radio people can see what group CEOs have done over the 12 year history of consolidation and have a pretty good idea what the general effect of more budget cuts will be going forward.

I'd like to share with you what I am seeing and see if it jibes with what you're thinking.

One thing is certain: radio will become a smaller business in almost every way including advertising revenue. Many optimists think radio will recover from the economic doldrums it is presently in as it did when television&hellip