Traditional media finally has something not to worry about.
A study from Forrester reveals that 82% of the consumers they surveyed thought video ads were annoying. A full 75% said they just ignore the video ads and only ten percent said they interacted with these ads occasionally. If I'm selling traditional media, I'm going to like selling against these statistics.
Of course, you don't have to go to a research company to know how ineffective the new age of Internet advertising really is, you just have to be a Gen Y'er or the parent of a Gen Y'er or a nosy person watching someone blow off Internet advertising. I know I&hellip
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers