Radio had already staked its claim to fame on being mobile media long before cell phones and iPods.
Once the family stopped sitting around the radio together and went to watching TV instead, the radio industry reinvented itself to survive the TV challenge.
To accomplish this, the radio industry had to lay claim on the car as its main receiver.
As automobiles proliferated -- two family cars and then cars for the teens -- radio was the one constant.
A built-in, ready-made -- always accessible audience.
Keep in mind that in the 1970's, FM radio could not grow and prosper until automakers decided to make FM&hellip
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible