This Bud’s Not for Radio

Radio advertisers have begun to start eating their dead.

Anheuser-Busch is now dictating a new payment policy for their Budweiser radio commercials.

120 days.

That's four months after the spots have run -- assuming the client decides to pay the stations "on time" -- if you can call net 120 days on time.

Radio stations just have until the end of this month to protest the new terms or they become automatic. Of course, for the stations that opt out, don't expect any Budweiser business.

Anheuser-Busch's new owners, the Belgian/Brazilian mega firm Anheuser-Busch InBev is dictating the new rules. Seems like&hellip

Post Views: 55
Read More