Radio advertisers have begun to start eating their dead.
Anheuser-Busch is now dictating a new payment policy for their Budweiser radio commercials.
That's four months after the spots have run -- assuming the client decides to pay the stations "on time" -- if you can call net 120 days on time.
Radio stations just have until the end of this month to protest the new terms or they become automatic. Of course, for the stations that opt out, don't expect any Budweiser business.
Anheuser-Busch's new owners, the Belgian/Brazilian mega firm Anheuser-Busch InBev is dictating the new rules. Seems like&hellip
- Local Advertisers Dumping Radio
- Audacy Preps for Bankruptcy by Increasing Spending
- Ford Won the AM Radio Battle
- Audacy Bankruptcy Negotiations
- The Surprise Audacy CEO After Bankruptcy
- Crocodile Tears for AM Radio
- Cumulus is Panicking
- The Value Destruction of Audacy
- iHeart’s Future in Artificial Intelligence
- Lenders Pressure Audacy for Deeper Cuts