Inside Music MediaJerry Del Colliano

All of us have had a lot of fun with the Clear Channel commercial reduction initiative they dubbed "Less Is More". Ad agencies. Industry types.

Part of the reason we love to poke fun at LIM is that the name is so ridiculous. Few people believe less of anything is more than something. Maybe in golf where the lower the score the better you play or in weight loss. You get the idea.

But holding this radio industry up to ridicule with advertisers and agencies at a time when the radio industry has plenty of other reasons to be ridiculed is reason enough for some form of outrage.

Unless of course, Clear Channel was&hellip