The Reluctant Broadcaster

By Dave Van Dyke, Inside Music Media Contributor

For many of us who have been in this great radio business for more than three years, the idea that the paradigm is/has shifted out from under us is a bit like feeling your first earthquake. It's crazy! Unlike most natural disasters, earthquakes give you the feeling that you are no longer in control - that there is, indeed, a greater force at work and you can't do a damn thing about it. Welcome to the world of traditional Radio 2.0 - the new reality. Does traditional radio's senior management have trouble seeing that their legacy businesses can not only peacefully but constructively&hellip

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