Radio is losing the local and out of home franchises.
Within a few years, radio's last line of defense will likely be penetrated by the new WiFi and WiMax technologies that will allow the Internet to be accessed on the go in automobiles.
Detroit Radio Advertising Group President and CEO Bill Burton came up with the fabulous motto "An Automobile Is a Radio With Four Wheels" many years ago and it is and has been the most dramatic statement of radio's out of home dominance. We mean no disrespect to Bill or his fine organization as we look ahead to changes that may be on the horizon, but an automobile could one day be the&hellip
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs