Don Imus is the creation of radio management.
How do I know that?
There would be no Imus In The Morning if various radio executives and companies over the years did not hire him, fire him, promote him, syndicate him and pay him beyond his wildest dreams.
Imus is edgy and employers like edgy.
Until...
Well, until their creation goes over the edge.
Incidents like the one Imus had with the Rutgers basketball team (do I really need to repeat his racial slur here?) could only happen because his employers want him to be on the cutting edge. It's okay when Don Imus slices and dices a politician or a&hellip
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