The post Christmas radio ratings are in for the two People Meter markets -- Philadelphia and Houston -- and you should not be surprised to observe that the two bellwether Christmas stations lost half of their huge ratings gains acquired in December.
Jerry Lee's WBEB (B-101), Philadelphia slid from a 29.6 share in women 18+ during the week December 20-26 to 12.8 when the station reverted to its adult music format.
In Houston, Clear Channel's KODA lost 47% of its women compared to those listening during Christmas week.
Significantly, both stations remained number one in the 6+ average daily cume.
Are 29 shares in&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors