The post Christmas radio ratings are in for the two People Meter markets -- Philadelphia and Houston -- and you should not be surprised to observe that the two bellwether Christmas stations lost half of their huge ratings gains acquired in December.
Jerry Lee's WBEB (B-101), Philadelphia slid from a 29.6 share in women 18+ during the week December 20-26 to 12.8 when the station reverted to its adult music format.
In Houston, Clear Channel's KODA lost 47% of its women compared to those listening during Christmas week.
Significantly, both stations remained number one in the 6+ average daily cume.
Are 29 shares in&hellip
Recent Posts
- David Field Makes His Bet on Radio News -- It’s Video
- Entercom Considering Talent Changes
- The SiriusXM Takeover of iHeart
- Radio’s Solutions for Record Q2 Losses
- Townsquare Fires Nielsen in All Markets
- Longer Shifts, Stretching On-Air Talent
- Radio’s Next Act: Subscriptions, Alexa & Video
- No Townsquare Layoffs Through Year End
- No Ad Rescue in Radio’s Political Revenue
- Radio Seeking Non-Radio Merger Partners