"Houston, we may not have a problem after all. We just signed a contract for People Meter ratings in Philadelphia and we've now returned to the Mother Ship as a big believer. Over."
"Roger, Evil Empire. Welcome back."
That's how I imagine a conversation between Unclear Channel and Arbitron Mission Control which has launched portable audience measurement in Philadelphia and is doing the same thing in Houston.
Unclear Channel has finally decided to get on board the People Meter Love Train in Philadelphia -- this after refusing to even allow Arbitron to install an encoder on their stations' signals so that more&hellip
Recent Posts
- Brutal Cumulus Firings
- Salem’s Liquidation Strategy
- Unnoticed Changes in Radio Audiences
- Why Urban One Can’t Keep an Accountant
- Digital Games Radio is Playing
- You May Have to Deal with AI-Driven Deregulation
- This Is What a Recession Looks Like in Radio
- What’s Going On in the iHeart Boardroom
- Rise of "TikTok-to-Podcast" Funnels
- The Newest Hot Radio Format