Did you see what Emmis did late last week?
They gave up on their Not Movin' format to enter into a deal with Grupo Radio Centro out of Mexico City to turn over the KMVN-FM 93.9 frequency so Grupo can operate a Mexican station in LA.
I love this.
And there are lots of repercussions for radio -- most of them good -- if we'll allow them to be.
More on that in a second.
Here's the Emmis deal that outsources a good radio facility to Mexico.
It's a long-term LMA (Local Marketing Agreement) with a powerful Mexican broadcaster. The LMA starts April 15th. Emmis gets $7 million a year for seven years&hellip
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