Cumulus is fast becoming Townsquare but without a digital strategy.
That’s awful to say but, really, it’s true.
Cumulus is selling off major market assets to get whatever it can to placate lenders who have already taken a haircut in bankruptcy.
Going forward, the future is not as predictable because there is a belief that even the people running Cumulus – and that includes the new board of directors representing the aggrieved lenders – are not sure what move to make next.
What about the option to sell more of their best revenue producing stations.
What happens to the overall company now that it has lost significant cash flow.
Then there is the problem of losing key people before they are ready to.
Why are they suddenly trading smaller markets while giving away major market class B FMs?
Which option is implemented next.
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