Today, CBS Radio will dump a poorly-rated format on WXRK-FM, New York to play the hits on 92.3 Now.
CBS is making a move toward younger demographics.
A few weeks ago AMP Radio debuted in Los Angeles.
Prior to that Hot 95.7 in Houston and 101.5 Jamz in Phoenix. CBS also returned B94 to Pittsburgh.
CBS is looking for younger demos -- and in New York and LA -- they want some of the audience that Clear Channel has at Z100 and KIIS-FM.
Plus CBS is going to delve into more social networking -- something radio stations have been slow to do. With 160 million people on Facebook -- and "over 30" being the biggest&hellip
Recent Posts
- The Bad Blood Between iHeart & Audacy
- Urban One’s Fatal Mistake
- What Follows the Dying Media Business
- The Pending Cuts Coming for Late 2024-25
- Is iHeart Behind Audacy’s Bankruptcy Delay?
- Music’s Mental Health Crisis
- The SEC Snags Cumulus for Being Dishonest
- Beasley Dismantling Greater Media
- What Radio Listeners Would Tell Researchers
- Beasley is on the Clock