Today, CBS Radio will dump a poorly-rated format on WXRK-FM, New York to play the hits on 92.3 Now.
CBS is making a move toward younger demographics.
A few weeks ago AMP Radio debuted in Los Angeles.
Prior to that Hot 95.7 in Houston and 101.5 Jamz in Phoenix. CBS also returned B94 to Pittsburgh.
CBS is looking for younger demos -- and in New York and LA -- they want some of the audience that Clear Channel has at Z100 and KIIS-FM.
Plus CBS is going to delve into more social networking -- something radio stations have been slow to do. With 160 million people on Facebook -- and "over 30" being the biggest&hellip
Recent Posts
- The Answer Commercial Radio Forgot
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management


