CBS is selling 50 of its mid-market sized radio stations.
It's never a good thing for a troubled industry when companies want to unload assets -- especially your number two operator.
CBS is thinking that it can make still money in the larger markets and there is some evidence to back up that rationale. Meanwhile, CBS has not announced the list of specific markets where stations are going to be put on the block leading one to believe that it can be flexible based on demand -- or lack of it.
Not good, either.
It remains to be seen what kind of interest there will be for mid-market radio stations in an economy&hellip
Recent Posts
- The Answer Commercial Radio Forgot
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management