Arbitron VP of Programming Services Gary Marince, according to Inside Radio, told the Jacobs Media Summer School at the Conclave in Minneapolis that the average radio listening occasion lasts ten minutes.
And, the most frequently occurring duration is only two minutes.
Marince was quoted as warning
Recent Posts
- Radio's New Global Capital Play
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?
- Beasley’s New Re-fi Drama
- Astonishing “Going Concern” Verdicts
- iHeart’s SiriusXM Non-Merger
- iHeart/SiriusXM Merger -- Seriously?
- Beasley Restructuring Reality Check