I read recently that text messaging has increased a whopping 95% over the past few years. That is, young people (mainly) are going nuts text messaging friends. This is not just a casual addiction, it's compulsion and it can detract from traditional media's presence in their lives because of one significant and undeniable reason.
Gen Y reluctantly gives up their phones and mobile devices to a charger at night and the rest of the time their phones are with them, on them, turned on and being used. No Walkman could ever make that claim of dominance or loyalty. It's an unfair comparison in a way, but it underscores just how much&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors