The number one obsession of young people nationwide is text messaging.
We are beginning to see some significant trends that are worth keeping an eye on:
1. Text messaging continues to grow at a rapid pace. Texting is the Holy Grail for Gen Y. Nothing is more a part of their lives. Most would even do without an iPod before a cell phone because of its texting capabilities. Radio is not heard here.
2. While Facebook growth is slowing among young people (after all, they are already there), it is growing rapidly among the over 30 crowd. You know that because some of you have only recently taken the Facebook&hellip
Recent Posts
- Urban One’s High Risk Bet
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze