Take an issue -- preferably a polarizing issue like immigration or the Iraq war -- turn it over to terrestrial radio and they beat it to death.
In the process, they quickly sink to the lowest common denominator and insult just about everyone who disagrees with them sometimes ending by questioning the patriotism of those who disagree.
And, of course, they get ratings -- big ratings.
It doesn't matter whether they talk from the left side of their mouth or the right, their listeners are kind of on the older side.
Now let's test my assertion.
Take the issue of Hillary Clinton and Barbara Boxer out to "fix"&hellip
Recent Posts
- Connoisseur Undoing Alpha
- Radio’s Next Roll-Up
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine