Honest yes or no answers with solutions for the 5 most critical issues killing radio right now.
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- Do 2-minute commercial breaks instead of two long stop sets per hour attract more listeners?
- Does running two long commercial breaks – one each half-hour – really help increase ratings?
- How is it possible to play more new music when every hit music station’s ratings depends on high repetition of the most popular tunes?
- Will programmatic selling become the industry standard or just an additional way to sell radio spots?
- Is it better to NOT do digital broadcasting the way Jerry Lee has done at MoreFM in Philadelphia or should you invest more in digital streaming?
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