Solutions To Radio’s Most Urgent Problems

Honest yes or no answers with solutions for the 5 most critical issues killing radio right now.

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  1. Do 2-minute commercial breaks instead of two long stop sets per hour attract more listeners?
  2. Does running two long commercial breaks – one each half-hour – really help increase ratings?
  3. How is it possible to play more new music when every hit music station’s ratings depends on high repetition of the most popular tunes?
  4. Will programmatic selling become the industry standard or just an additional way to sell radio spots?
  5. Is it better to NOT do digital broadcasting the way Jerry Lee has done at MoreFM in Philadelphia or should you invest more in digital streaming?

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