Inside Music MediaJerry Del Colliano

Social media is everything today.

Bigger than the Internet or the computer it was built upon. It looms larger than any form of traditional media in scope or impact.

Yet, traditional media companies, still the the richest and most powerful, think social media is a mere flirtation to appease the desirable and crucial next generation that they must attract.

An add on, if you will.

These companies must think so because they are doing nothing, actually, to pioneer growth initiatives in such a potentially lucrative market.

When Rupert Murdoch bought MySpace a number of years ago before social networking took&hellip