Imagine a podcast that attracts 1.26 million listeners every Thursday morning on iTunes.

That’s more than most of Lew Dickey and Bob Pittman’s major market stations.

But don’t go out and start a podcast.

That’s a road to failure.

There is something even bigger based on Serial’s success that radio can harness.

This article goes on to reveal:

  1. … Why you want to avoid podcasting, don’t fall for the hype.
  2. … Why Millennials love storytelling and that’s different.
  3. … How to do storytelling without sounding like the radio they dislike.
  4. … Which generations don’t like podcasts.
  5. And, why you never want to do this online only on the air.

Access this story now here.

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