iHeart, Cumulus, Beasley and Entercom are panic firing in the name of furloughing.
Saga has decided to go down the road not taken.
Old school CEO Ed Christian is making the long bet and he can afford to because Saga has virtually no debt.
It’s not that Saga’s business isn’t being adversely affected by the coronavirus and economic uncertainty.
It’s just that panic firing is so blatantly a tactic of companies that are going out of business or filing bankruptcy.
Once iHeart started furloughing, every other lemming followed but will any group follow Saga’s lead once they see how this innovative plan works.
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