Inside Music MediaJerry Del Colliano

We’re led to believe that the answer is something from the digital world.

Maybe podcasting.

But it’s not.

As the major groups “best practice” themselves to death cutting costs and skimping on programming, the radio industry is now divided into “right-sizers” and “independents”.

For independents, the future will require learning to talk to audiences in a different way. Rethinking radio as an hourly entity and taking a brave leap to deliver content in a new way.

Obviously, I am excited to share what I know about this and how it will play with younger money demos and to work with radio executives who want to move beyond the stagnant ways of the past to a new exciting mission for radio.

And we must also offer new solutions to advertisers enamored of digital alternatives.

Make their ads work better – but that begins by being more authentic with our audiences.

We’ll be delving into topics like these that present the best opportunities to move forward:

• What You Need To Know About Reimagining Radio – Changing the way the programming is delivered. The end of the quarter hour mentality that ironically will win more quarter hours. Great opportunities for music and spoken word formats.
• Mastering Digital – What Works, What’s in the Pipeline – Separating digital from on-air to get the best results.          
• Protect Your Station Against Competitors Who Drop Their Rates – The way to put a stop to competitors dragging down your station’s rates.
• Latest Breakthroughs For Attracting Money Demos – No risk ways to make radio cool again to younger listeners who are turned off by lots of commercials and too much repetition of music.
• Changing the Way We Talk To Audiences – 5 things you can do right now to make your station sound more authentic to younger listeners.
• Key Strategies To Protect Your Radio Station – Digital, podcasting, streaming music services and the digital dashboard are four challenges that we will answer.
• New Content Businesses Ripe For Radio – Startups content providers can start either as part of a radio station’s business or as an independent company.
• Salvation for AM Stations – Format ideas that are so much more attractive that even young people will find how to turn on an AM station.
• FM Protection Against Streaming Music Services – How to hamstring popular services like Spotify, Pandora and YouTube so that they cannot compete with your local radio station.
• The Trick To Real and Lasting Success For News/Talk/Spoken Word – The bad news is doing talk and news the way it is now being done is a death sentence. The good news as you will hear is that young listeners love the spoken word – they just don’t like radio’s way of doing it. Here’s the alternative.
• Dire Warning About Podcasting – I get that everyone is enamored of podcasting, but it is not broadcasting and there are these serious repercussions for radio stations who fall for it.
• The Best New Radio Format No One Is Doing – This alone is worth the price of admission. A radio format that Millennials will eat up – for innovative stations only because you’re going to have to have an open mind.
• Expanded Group Questions & Answers – An entire segment devoted to your questions.
  

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And because space is limited this year and for the first time, if you cannot attend in person, you can get access to a complete recording of the conference Order Audio Only

Presented at The Hub Commerce Square, 2001 Market Street, Suite 210, Philadelphia – walking distance from Amtrak’s 30^th Street Station, 20 minutes from Philadelphia International Airport. Registration/breakfast at 8am. Conference starts at 9am, ends at 4pm.

Breakfast, lunch and breaks by acclaimed James Beard Award-winning Chef Jean-Marie Lacroix, former executive chef at The Four Seasons, included.

2015 Media Solutions Conference in Philadelphia March 18, 2015.