The recession must officially be over.
CBS is bringing back contesting to its radio stations in 35 cities nationwide. That's a luxury radio operators could not afford when advertising sales were tanking.
Unfortunately, the contesting that is coming back is national in scope. That is -- listeners in 35 markets are competing for the same prizes. In the CBS example, $250,000 in prizes.
Clear Channel underwhelmed the industry before the recession by engineering national contests and I'm not so sure they weren't a little bit sneaky about the fact that local listeners were competing with listeners in other Clear Channel&hellip
- Dickey's Resignation from the Cumulus Board
- The Epidemic of Shorter, Cheaper Spots
- Entercom Planning 2 Major Surprises
- Radio's 2 Biggest Problems
- iHeart's Soaring Stock
- Changing How Radio Engages Listeners
- iHeart Major Market Fail
- Competing in Radio After Entercom/CBS
- iHeart's Plan to Dupe Lenders
- Chuck Berry