Inside Music MediaJerry Del Colliano

Do you set an alarm clock to wake up in the morning?

Maybe have the radio come on to wake you up?

The next generation doesn't.

They tend to use their cell phones as alarm clocks. After all, many sleep with their phones right by their beds.

Now some of my radio friends would see this as an opportunity to get Gen Y to wake up with their smart phones and instantly hear a terrestrial radio station.

That works in fantasy but not reality.

The first thing this generation does is check their text messages, mail and what's happening.

If you need music, there is always your iPod.

A longtime&hellip