Radio is losing touch with its audience at an alarming pace.
I'm not just talking about the youth audience that radio all but ignored during the past 13 years of consolidation.
Even older folks -- yes, baby boomers who are trying new media and liking it.
Facebook, once the bastion of Millennials, is experiencing its greatest growth from over 30's.
Baby boomers are using Facebook to find old flames, high school and college buddies, friends lost while life was happening.
Twitter is engaging radio users -- not to learn what the next song is that radio stations are playing, but as a way to have immediate&hellip
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible